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The Most

Sep 23, 2021

This episode of The Most is made possible with the support of Modemuseum Hasselt and ‘Activewear’, its acclaimed fashion exhibition running until December 30 2021. Get your tickets for the opening of “STREETWEAR” an addition to ‘Activewear’ and join Dominique Nzeyimana who is hosting two live Q&As with Guillaume Schmidt from Patta and 42I54 founders Elodie Ouedraogo and Olivia Borlée on October 7 2021.

Episode 41! Guillaume "Gee" Schmidt, co-founder of Patta, joins Dominique Nzeyimana for a special, season 5-opening sit-down.

Together with long-time best friend & business partner Edson Sabajo, Guillaume Schmidt grew Patta from a small sneaker store in 2004 to an international mainstay and the most successful Lowlands streetwear brand ever.

Today, Patta encompasses an ever-buzzing Amsterdam flagship, a sought-after clothing line and an incredible run of high-profile collabs, devoted followers all over the world, London & Milan brick-and-mortars, a successful e-commerce, a mobile app, a Soundsystem, a Running Team and the Patta Foundation. 

On this episode, Guillaume dives into the Patta origin story from early influences to building a love-for-all community from the ground up. For all who aspire to create, connect, collaborate, inspire, grow and give back: listen very carefully, because here comes the blueprint.

For more information on this episode visit